Advocates are Class Agents who serve as volunteers to increase support for Kalamazoo College Fund. Thank you for your leadership in promoting Kalamazoo College on Giving Tuesday, which takes place December 1, 2020.
To ensure scholarships, faculty resources and a continued K experience for students during these challenging times, our hope is that alumni will continue to participate by making a gift on the day. The goal for 125 young alumni (from the class years 2005-2019) to join in supporting their alma matter on Giving Tuesday.
Advocate Responsibilities
Through social media, email and/or phone, Advocates ask their peers to make a gift on Giving Tuesday and make them aware of this opportunity in the days leading up to Giving Tuesday. Advocates are asked to offer a match with their gift to encourage their peers to give. After gifts are made, we ask that donors are thanked for their gifts.
Three Easy Steps to Help Get You Started
Kalamazoo College uses the GiveCampus social fundraising platform. As an Advocate, we encourage you to create a GiveCampus account to track outreach and help make your strategy more effective. Here’s how to get started:
- Go to givecampus.com/KalamazooCollege and click on ‘Sign Up’ in the top right corner of the page. If you already have an account please skip to step 3.
- Create an account by linking to your Facebook account or using your email. Linking to your Facebook account is easy and if you are already logged into Facebook, you won’t need an additional password to log into your GiveCampus account. If you use your email address, be sure to check for a confirmation email message.
- Now that you’ve logged into GiveCampus, select the Kalamazoo College Fund #GivingTuesday campaign.
How and When to Share the Giving Page
This is the link to the Giving Tuesday giving page:kzoo.edu/givingtuesday
GiveCampus provides buttons which allow you to conveniently share the campaign URL in a tweet, text or email to your K friends and classmates. While logged in, the URL you pick up from these buttons contains special tracking that is connected to your account.
This allows you to view how many times someone clicked on the Giving Tuesday link you shared and how many people made a gift as a result of your advocacy. This will be seen in the Advocates tab of the page once you have created a matching gift. It will update throughout the day as you generate more link clicks and gifts.
How to Create a Matching Gift
As an Advocate you can further inspire your classmates and alumni friends by creating a matching gift. To create one, go to the Giving Tuesday campaign page and click on the ‘offer a matching gift’ button on the left side of the screen below the campaign video.
Matching gifts are made on a per–donor or per–dollar basis (e.g. I will match up to $500 on a dollar-for-dollar basis for the next $500 that is donated to the Class of 1980 -or- I will match $20 per donor from the Class of 2005). We recommend keeping your match as simple as possible.
Be sure to select the affiliation, class year or list of friends your match is intended for. For example, you can choose an affiliation group such as ‘alumni,’ a class year or specific individuals by email. If you do not choose one the match will be available to everyone who makes a gift.
In addition to your matching gift you also have the option to create a ‘Challenge.’ These are milestone-based (e.g. if 100 people donate, I will give $250). Please note that Challenges are open to everyone and cannot be restricted to your class.
For more information on creating a matching gift, please review the Tutorial Video below.
Technical Questions?
Please contact Denise Negrea, Assistant Director, Kalamazoo College Fund at dnegrea@kzoo.edu.
Sample Email/Facebook Messages
The sample email/Facebook messages below can be copied and pasted. You are also invited to craft your own personal message to your classmates and other K alumni.
Prior to Giving Tuesday
Subject Line: Support K on #GivingTuesday
Hello <Name>or<Class of XXX>
Giving Tuesday is on December 1st and I am hopeful you will join me in making a gift. In these unprecedented times, we are reminded about how important it is to ensure the K experience endures and that faculty and students continue to be and feel supported.
I will personally be offering to match your gift (your matching gift details here) to everyone in the Class of XXXX.
Your contribution will support scholarships and faculty resources that provide K students with exceptional learning opportunities through the K-Plan. If you would like to find out more about how your gift supports the College, please visit kzoo.edu/kcfimpactreport.
If you have any questions, please reach out to me personally or call the Kalamazoo College Fund at 269.337.7236.
On Giving Tuesday
Announcement Message
Subject Line: Today is Giving Tuesday!
Hello <Name>or<Class of XXX>
If you haven’t already heard, today is Giving Tuesday!
Please join me in supporting essential scholarships, faculty excellence and the resources required to continue making the K experience extraordinary. Please make your gift online (at your personal GiveCampus link to the giving page) before midnight tonight!
Lux esto!
Reminder to Give Message
Subject Line: Support K Students #GivingTuesday
Hello <Name>or<Class of XXX>
Today is a global day of giving which makes it the perfect time to consider making a gift to the Kalamazoo College Fund.
Your contribution will support of essential scholarships, faculty excellence and the resources required to continue making the K experience extraordinary.
If you haven’t done so already, please make your gift online (at your personal GiveCampus link to the giving page) before midnight tonight or call the Kalamazoo College Fund office to make your gift before 5 p.m. EDT.
Thank you!
Sample Facebook Posts
These sample social media messages can be copied and pasted into your Facebook profile or on your alumni class group on Giving Tuesday. We encourage you to personalize the messages in your own voice. You can also share Kalamazoo College Facebook page posts on your profile or in your alumni class group.
Tagging your classmates in your Facebook posts is also a great idea!
Announcement Post
Attention Kalamazoo College Class of XXXX. Today is Giving Tuesday. As alumni we have the opportunity to support our alma mater by making a gift to promote student scholarships and faculty resources required to continue making the K experience extraordinary. Today I am personally offering a match of (your matching gift details here) to everyone in the Class of XXXX. (Include your personal GiveCampus link to the giving page) #KGraciousGiving
Reminder to Give Post
We still have X hours left before the end of Giving Tuesday. Please consider making your gift before midnight tonight in support of K’s life-changing education.
Sample Tweets
Announcement Tweet
Please make a gift to the Kalamazoo College Fund on this Giving Tuesday! I am personally offering a match #KGraciousGiving (Include your personal GiveCampus link to the giving page)
Reminder to Give Tweet
There are X hours left of Giving Tuesday. Please make your Kalamazoo College Fund gift before midnight tonight to support K students! (Include your personal GiveCampus link to the giving page)
Sample Thank You Emails/Facebook Messages
Please remember to share your sincere gratitude with your peers for their contribution. Do your best to reach out individually if possible.
Thank You Message:
Thank you for your contribution on Giving Tuesday. Together XXX donors joined together to raise $XXX,XXX.
Our class alone raised $XX,XXX in support of essential scholarships and the faculty resources required to continue making the K experience extraordinary.
Thank you for all you do to help ensure the K experience for all students.