K Students Win Scholarship for Business Plan Addressing Pay to Play

Two Kalamazoo College juniors have won a scholarship for their innovative plan to use a business approach to address an economic inequity. The issue, called pay to play, is a growing concern as low- and even middle-income families find they can’t afford the sometimes hefty fees required for their children to participate in youth athletic leagues.

R.J. Goodloe ’19 says he learned about pay to play while in high school in relatively affluent Laguna Hills, California. He says his father, president of a youth basketball league there, often had to deal with requests for forbearance or help on fees.

Scholarship Winners for Pay to Play plan stand outside the Hicks Student Center
Zach VanFaussien (left) and R.J. Goodloe, both ’19, are recipients of the Michigan Colleges Alliance Independent Innovators Network Scholarship for their plan to create a business that would help address the problem of inequities in youth sports participation caused by “pay to play.” Each will get $2,500, while Senior Economics Instructor Chuck Stull, who advised them, will receive $500.

In a city where median family income tops $100,000, Goodloe, a 3/2 engineering major who played football in his first year at Kalamazoo College, says learning that families couldn’t afford the cost of having their children play organized sports “kind of blew me away.”

“Somewhere along the way we introduced this idea of pay to play in youth sports,” says Goodloe. “It was not accessible to all. A lot of my character came from playing youth sports. I didn’t like the idea that someone might not get that opportunity because they couldn’t afford it.”

So during the fall 2017 term, he teamed with close friend and roommate Zachary VanFaussien ’19, a business and economics major and a Hornets quarterback, to draw up a business plan for a nonprofit that would address the problem. As VanFaussien describes it, the company “would be a sustainable crowd-funding site for youth sports to eliminate pay-to-play.”

Responding to a message from K’s Center for Career and Professional Development, they submitted their plan to the Michigan Colleges Alliance Independent Innovators Network Scholarships program and were awarded a scholarship worth $2,500 apiece. Chuck Stull, senior instructor of economics and business, who advised them on the plan, will receive $500.

Though Goodloe says he had been thinking about the issue for several years, it was at K that he and VanFaussien developed the skills to address a social justice initiative to a solid business plan, the sort of “out-of-the-box” thinking, in Goodloe’s words, that characterizes K’s approach to the liberal arts.

“Going to a smaller, private school, you get a lot of faculty attention that you wouldn’t normally get at a larger college or university,” he says. “I think having personal relationships with faculty is a key to my success.”

“Being named an Independent Innovator confirms that I made the right decision in choosing a college,” says VanFaussien. “It truly shows the importance of innovation and following your own path.”

His and Goodloe’s entry was one of six to net the scholarships. Any student attending one of the 14 member colleges and universities of the Michigan Colleges Alliance, including K, can apply.

MCA board members, scholarship donors, and representatives from partner entrepreneurial organizations across the state — including Steelcase, Ford Motor Co., PVS Chemicals and ASG Renaissance — reviewed the entries.

“This is our third round for the scholarships,” says MCA President Robert Bartlett. “We’ve seen a lot of ideas around sports, but Zachary and Robert applied this strategy to a real need in many communities. It has great potential.”

Goodloe says that while the scholarship is earmarked for his and VanFaussien’s tuition, he hopes they can apply the money they save to making their plan a reality.

The pair aren’t the first K students to win the scholarship. In fall 2017, Mansi Dahal ’20 won for her plan to open a small clothing manufacturing business that employs women who have been physically, verbally and sexually abused.

For more information on the Michigan Colleges Alliance and the scholarships it offers, visit michigancolleges.org.