Paper’s Tops at Conference

Amy MacMillan among three receiving awardsAmy MacMillan, the L. Lee Stryker Assistant Professor of Business Management, co-authored a paper titled “Improving the Collaborative Online Student Evaluation Process”—a research effort so fine it received the award for Best Conference Refereed Paper from the Marketing Management Association. The award was presented at a lunch during the MMA conference in San Antonio, Texas. Amy wrote, “I am enjoying representing Kalamazoo College at this conference, attended by hundreds of marketing educators, as well as industry experts and journal editors. From teaching ideas to research strategies technology tools, there are many things I’m excited to bring back to campus.” The financial support to attend the conference is part of the endowed professorship that Amy holds. That aspect of endowed professorships–the encouragement of faculty learning and scholarship–is one reason they are so important and a primary focus of The Campaign for Kalamazoo College. Amy (at left) is pictured with two of the paper’s co-authors (both from Western Michigan University). The fourth co-author teaches in China.