Curriculum and
co-curricular programs

Robust marketing and communication

2021-22 Progress

• Hired web content specialist and part-time writer to expand marketing capabilities.  
• Redesigned and updated content within “Life at K” section of the College website to better market to prospective students; began work on Academics pages.

2020-21 Progress

• Redesigned Admission marketing materials for fall 2021.

2019-20 Progress

• Launched electronic version of LuxEsto.
• Three issues of eLux were published in 2019-20.
• Developed five-year marketing plan.

2018-19 Progress

• Developing new five-year marketing plan.
• Reorganized staff to hire assistant director of marketing and communication-admission and financial aid, as a two-year pilot.
• Used survey results to modify Lux products; eliminated SummerLux; added third issue of LuxEsto; adding LuxEsto Online.
  
• Launched refreshed and enhanced athletics webpage, hornets.kzoo.edu.

Last updated December 8, 2022