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America the Color The CONNOTATIVE MEANINGS of such words as “majority,” “minority,” “Black,” “White,” “illegal aliens,” “wealthy,” “poor,” “educated,” “uneducated,” ESPECIALLY WHEN THEY ARE GROUPED TOGETHER AND WHEN THEY ARE REFERRING TO PEOPLE, are more powerful and deeply seated than their denotative meanings. Once internalized, these connotations stay out of view, shape people’s perceptions of themselves and others, and drive their behaviors; as such, people no longer question their validity or lasting and harmful effects.