{"id":6772,"date":"2015-10-12T09:57:46","date_gmt":"2015-10-12T13:57:46","guid":{"rendered":"http:\/\/www.kzoo.edu\/news\/?p=6772"},"modified":"2022-03-23T13:32:14","modified_gmt":"2022-03-23T17:32:14","slug":"does-good-need-memorable","status":"publish","type":"post","link":"https:\/\/www.kzoo.edu\/news\/does-good-need-memorable\/","title":{"rendered":"Does Good Need Memorable?"},"content":{"rendered":"
\"Psychology<\/a>
Kalamazoo College Professor of Psychology Siu-Lan Tan<\/figcaption><\/figure>\n

BuzzFeed<\/em>\u2019s Reggie Ugwu wrote an explication of a new vocal phenomenon he calls “Indie Pop Voice” (“Selena Gomez\u2019s \u2019Good for You\u2019 and the Rise of the \u2019Indie Pop Voice<\/strong><\/a>\u2019”). The trend refers to many singers\u2019 creative reshaping of vowel sounds. But why do that?<\/p>\n

To arrive at a more comprehensive answer to that question, Reggie turned to Kalamazoo College\u2019s Professor of Psychology Siu-Lan Tan, who also posts a blog (“What Shapes Film”) for Psychology Today<\/em> online. Siu-Lan expands on Reggie\u2019s question in her “Six Reasons Pop Singers Pronounce Some Lyrics in Odd Ways: \u2019Secret Asian Man\u2019 and Other Mysteries of Song.” The reasons range from the more prosaic “making a song one\u2019s own” to the wonderfully poetic “tightening or relaxing one\u2019s lips or throat to change the tone color of your voice.” How cool is the fact that a voice has tone colors!<\/p>\n

According to Siu-Lan it\u2019s vowels that make the song, so those might be re-shaped in any number of ways for any number of reasons. Consonants, on the other hand, are flow-stoppers and are therefore emphasized…or omitted entirely…depending on the effect a singer desires. (That\u2019s why Siu-Lan for some time thought Johnny Rivers was singing about a secret Asian man rather than a “Secret Agent Man”). Both Reggie and Siu-Lan cite the desire to be more interesting or catchy—“good” needs “memorable,” according to Reggie. Okay, agrees Siu-Lan, but be careful. Too much “capital-M Memorable” via pronunciation deviation carries some risk—such as a feeling of contrived affectation or garbled words. You especially don\u2019t want the latter if the lyric\u2019s magic.<\/p>\n

Here\u2019s another question Reggie or some other inquirer might one day ask: Why\u2019s a top notch psychology professor weighing in on independent pop music? “Although as an academic I spend most of my time on scholarly works, I think bringing what we do to the public is also important,” says Siu-Lan. “Technical aspects of singing include articulators and resonators and formants. But when applied to Selena Gomez and Top 40 pop singers, we can make the basic ideas relevant to the general public—and perhaps make them aware of some more nuances involved in singing.”<\/p>\n","protected":false},"excerpt":{"rendered":"

BuzzFeed\u2019s Reggie Ugwu wrote an explication of a new vocal phenomenon he calls “Indie Pop Voice” (“Selena Gomez\u2019s \u2019Good for You\u2019 and the Rise of the \u2019Indie Pop Voice\u2019”). The trend refers to many singers\u2019 creative reshaping of vowel sounds. But why do that? To arrive at a more comprehensive answer to that question, Reggie […]<\/p>\n","protected":false},"author":7,"featured_media":6775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[233],"tags":[39,61,60],"post_formats":[],"class_list":["post-6772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-staff","tag-faculty","tag-music","tag-psychology"],"yoast_head":"\r\nDoes Good Need Memorable? - News and Events<\/title>\r\n<meta name=\"description\" content=\"BuzzFeed\u2019s Reggie Ugwu wrote an explication of a new vocal phenomenon he calls "Indie Pop Voice" ("Selena Gomez\u2019s \u2019Good for You\u2019 and the Rise of the\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.kzoo.edu\/news\/does-good-need-memorable\/\" \/>\r\n<meta 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aria-label=\"archive of category Faculty & Staff\" href=\"https:\/\/www.kzoo.edu\/news\/category\/faculty-staff\/\" rel=\"category tag\">Faculty & Staff<\/a>","tags_info":"<a href=\"https:\/\/www.kzoo.edu\/news\/tag\/faculty\/\" rel=\"tag\">faculty<\/a>, <a href=\"https:\/\/www.kzoo.edu\/news\/tag\/music\/\" rel=\"tag\">music<\/a>, <a href=\"https:\/\/www.kzoo.edu\/news\/tag\/psychology\/\" rel=\"tag\">psychology<\/a>","social_share_info":"<a data-share=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.kzoo.edu\/news\/does-good-need-memorable\/\" class=\"pl-facebook-share social-share-default pl-social-share\" target=\"_blank\"><i class=\"fab fa-facebook-f\" aria-hidden=\"true\"><\/i><\/a><a data-share=\"twitter\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.kzoo.edu\/news\/does-good-need-memorable\/\" class=\"pl-twiiter-share social-share-default pl-social-share\" target=\"_blank\"><i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i><\/a><a data-share=\"linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.kzoo.edu\/news\/does-good-need-memorable\/\" class=\"pl-linkedin-share social-share-default pl-social-share\" target=\"_blank\"><i class=\"fab fa-linkedin-in\" aria-hidden=\"true\"><\/i><\/a>","wordExcerpt_info":"<figure id=\"attachment_6773\" aria-describedby=\"caption-attachment-6773\" style=\"width: 234px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.kzoo.edu\/news\/files\/2015\/10\/u-Lan-Tan-234x300.jpg\"><img loading=\"lazy\" class=\"wp-image-6773 size-full\" src=\"\/\/www.kzoo.edu\/news\/files\/2015\/10\/u-Lan-Tan-234x300.jpg\" alt=\"Psychology Professor Siu-Lan Tan outdoors\" width=\"234\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-6773\" class=\"wp-caption-text\">Kalamazoo College Professor of Psychology Siu-Lan Tan<\/figcaption><\/figure>\n<p><em>BuzzFeed<\/em>\u2019s Reggie Ugwu wrote an explication of a new vocal phenomenon he calls “Indie Pop Voice” (“<a href=\"http:\/\/www.buzzfeed.com\/reggieugwu\/what-is-indie-pop-voice#.piGNJWzqx\"><strong>Selena Gomez\u2019s \u2019Good for You\u2019 and the Rise of the \u2019Indie Pop Voice<\/strong><\/a>\u2019”). The trend refers to many singers\u2019 creative reshaping of vowel sounds. But why do that?<\/p>\n<p>To arrive at a more comprehensive answer to that question, Reggie turned to Kalamazoo College\u2019s Professor of Psychology Siu-Lan Tan, who also posts a blog (“What Shapes Film”) for <em>Psychology Today<\/em> online. Siu-Lan expands on Reggie\u2019s question in her “Six Reasons Pop Singers Pronounce Some Lyrics in Odd Ways: \u2019Secret Asian Man\u2019 and Other Mysteries of Song.” The reasons range from the more prosaic “making a song one\u2019s own” to the wonderfully poetic “tightening or relaxing one\u2019s lips or throat to change the tone color of your voice.” How cool is the fact that a voice has tone colors!<\/p>\n<p>According to Siu-Lan it\u2019s vowels that make the song, so those might be re-shaped in any number of ways for any number of reasons. Consonants, on the other hand, are flow-stoppers and are therefore emphasized…or omitted entirely…depending on the effect a singer desires. (That\u2019s why Siu-Lan for some time thought Johnny Rivers was singing about a secret Asian man rather than a “Secret Agent Man”). Both Reggie and Siu-Lan cite the desire to be more interesting or catchy—“good” needs “memorable,” according to Reggie. Okay, agrees Siu-Lan, but be careful. Too much “capital-M Memorable” via pronunciation deviation carries some risk—such as a feeling of contrived affectation or garbled words. You especially don\u2019t want the latter if the lyric\u2019s magic.<\/p>\n<p>Here\u2019s another question Reggie or some other inquirer might one day ask: Why\u2019s a top notch psychology professor weighing in on independent pop music? “Although as an academic I spend most of my time on scholarly works, I think bringing what we do to the public is also important,” says Siu-Lan. “Technical aspects of singing include articulators and resonators and formants. But when applied to Selena Gomez and Top 40 pop singers, we can make the basic ideas relevant to the general public—and perhaps make them aware of some more nuances involved in singing.”<\/p>\n","comment_info":"No Comments","_links":{"self":[{"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/posts\/6772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/comments?post=6772"}],"version-history":[{"count":10,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/posts\/6772\/revisions"}],"predecessor-version":[{"id":11487,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/posts\/6772\/revisions\/11487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/media\/6775"}],"wp:attachment":[{"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/media?parent=6772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/categories?post=6772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/tags?post=6772"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/www.kzoo.edu\/news\/wp-json\/wp\/v2\/post_formats?post=6772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}