{"id":23901,"date":"2025-01-13T10:21:36","date_gmt":"2025-01-13T15:21:36","guid":{"rendered":"https:\/\/www.kzoo.edu\/news\/?p=23901"},"modified":"2025-12-03T13:43:08","modified_gmt":"2025-12-03T18:43:08","slug":"kalamazoo-event-center","status":"publish","type":"post","link":"https:\/\/www.kzoo.edu\/news\/kalamazoo-event-center\/","title":{"rendered":"Innovating for Impact: Students Craft Strategies for New Event Center"},"content":{"rendered":"\n
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An initiative within the economics and business department at Kalamazoo College is turning the classroom into a collaborative innovation experience, as students partner with Greenleaf Hospitality Group to craft strategies to attract area college students to downtown Kalamazoo.<\/p>\n\n\n\n

The initiative is called the InKubator for Experiential Education. As part of the InKubator, senior business students will be serving as consultants to Greenleaf Hospitality Group (GHG), conducting research and preparing proposals on the types of experiences and events that might best attract K, Western Michigan University and Kalamazoo Valley Community College students to the highly anticipated Kalamazoo Event Center. The event center is slated to open on the southwest corner of North Westnedge and West Kalamazoo Avenue in the fall of 2027. The site is about a mile northeast of K\u2019s campus.<\/p>\n\n\n\n

The center will be the future home of WMU\u2019s hockey and men\u2019s and women\u2019s basketball programs, as well as the Kalamazoo Wings hockey team. In addition to serving as a state-of-the-art athletic venue, the facility will feature seating for 8,000 guests for concerts, dynamic and flexible event spaces, and on-site parking. Spanning 450,000 square feet, including 20,000 square feet of flat floor space, the center offers versatile event spaces suitable for a variety of occasions, providing ample room for creativity and innovation.<\/p>\n\n\n\n

Amy MacMillan, L. Lee Stryker Associate Professor of Business at K, is co-teaching the InKubator experience with Associate Professor Emeritus Timothy Moffit. The professors will serve as managing partners to the students, who will form consulting teams. Each team will be student-led with the support of K alumni mentors. Entrepreneurs, strategists, actors, artists and writers will be invited to lead activities that open the brain to innovative thinking.<\/p>\n\n\n\n

\u201cExperiential education has long been a distinguishing feature of Kalamazoo College,\u201d said MacMillan. \u201cIn the InKubator, students will apply design thinking, problem-solving, communication and teamwork skills to a real project that will make a difference in our community. We\u2019re building a bridge between college and career so students can hit the ground running after they graduate. We\u2019re excited to partner with GHG on this initiative.\u201d<\/p>\n\n\n\n

Classes will meet half the time at the downtown Radisson in meeting space provided by GHG. Sarah Olszowy, vice president of marketing and technology for GHG, will provide feedback to students throughout the various iterations of their projects. The class will culminate in a final presentation of student proposals to Olszowy and other GHG representatives.<\/p>\n\n\n\n

\u201cThis collaboration with Kalamazoo College harnesses the creativity and energy of emerging professionals to make downtown Kalamazoo an exciting destination for the next generation. Together, we\u2019re shaping experiences that will not only attract students but also build a stronger connection between our vibrant community and its future leaders,” said Olszowy.<\/p>\n<\/div>\n\n\n\n

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\"A
Sarah Olszowy, vice president of marketing and technology for Greenleaf Hospitality Group, answers questions from K students participating in the InKubator initiative.<\/figcaption><\/figure><\/div>\n\n
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\"A
K students participate in the InKubator initiative.<\/figcaption><\/figure><\/div>\n\n
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\"Class
Kalamazoo College business students in the InKubator initiative will attend half their classes at the downtown Radisson in meeting spaces provided by GHG. Standing with students in the first row are Associate Professor Emeritus Timothy Moffit (second from left), L. Lee Stryker Associate Professor of Business Amy MacMillan (third from left) and GHG mentor Sarah Olszowy (fourth from right).<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

ABOUT:<\/strong><\/p>\n\n\n\n

Kalamazoo College, founded in 1833, is a nationally recognized residential liberal arts and sciences college located in Kalamazoo, Mich. The creator of the K-Plan<\/em>, Kalamazoo College provides an individualized education that integrates rigorous academics with life-changing experiential learning opportunities. For more information, visit <\/a>www.kzoo.edu<\/a>.<\/p>\n\n\n\n

The Kalamazoo Event Center ushers in a new era for hosting collegiate and professional sports and events. It is positioned to become the must-experience destination in downtown Kalamazoo and southwest Michigan. Set to redefine the entertainment and sports landscape, this cutting-edge venue is currently under development and promises a dynamic space for diverse events. The center is owned and operated by Greenleaf Hospitality Group.<\/p>\n\n\n\n

Greenleaf Hospitality Group (GHG) includes the Radisson Plaza Hotel, Wings Event Center, Wings West, the Kalamazoo Country Club, several outlets within these venues, and the future Kalamazoo Event Center. GHG strives to positively impact the greater Kalamazoo community by offering premier establishments for dining, hospitality, sports, and entertainment. For more information, visit <\/a>www.greenleafhospitalitygroup.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Students serving as consultants to Greenleaf Hospitality Group will conduct research on the events that might attract visitors to the new event center.<\/p>\n","protected":false},"author":183,"featured_media":23906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[127],"post_formats":[],"class_list":["post-23901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business"],"yoast_head":"\r\nStudents Craft Strategies for New Event Center - News and Events<\/title>\r\n<meta name=\"description\" content=\"Students will help Greenleaf Hospitality Group conduct research on the events that might attract visitors to the new event center.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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