{"id":18880,"date":"2023-02-02T10:59:26","date_gmt":"2023-02-02T14:59:26","guid":{"rendered":"https:\/\/www.kzoo.edu\/news\/?p=18880"},"modified":"2023-02-02T15:48:42","modified_gmt":"2023-02-02T19:48:42","slug":"partnership-for-business-students","status":"publish","type":"post","link":"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/","title":{"rendered":"K, WMU Partnership Provides Immersive Experience for Business Students"},"content":{"rendered":"\n
\"\"
L. Lee Stryker Associate Professor of Business
Management Amy MacMillan<\/figcaption><\/figure><\/div>\n\n\n\n

Western Michigan University and Kalamazoo College are embarking on an exciting new partnership that will allow students from both institutions to go outside the classroom to gain powerful experiences in leadership and business strategy by consulting with local companies on their business challenges.<\/p>\n\n\n\n

Managed by Drs. Doug Lepisto and Derrick McIver, co-directors of Western’s Center for Principled Leadership and Business Strategy, and Amy MacMillan, L. Lee Stryker Associate Professor of Business Management for Kalamazoo College, the project will ask students to collaborate through an immersive consulting experience at Sleeping Giant Capital\u2019s<\/a> downtown office.<\/p>\n\n\n\n

The partnership taps into the existing leadership and business strategy practicum course at WMU, which Lepisto co-teaches at the WMU Haworth College of Business, and integrates elements from the strategic marketing management course that MacMillan co-teaches at Kalamazoo College.<\/p>\n\n\n\n

Both courses are structured so students work for the entire semester on a business issue for a company, in the same way that a management consulting firm would, exploring all possibilities and conducting research to generate the best solutions for the business.<\/p>\n\n\n\n

Now, the two schools have joined forces to take things to an even higher level. There will be a total of six teams, and each team will have two student leaders and a group of student analysts from both schools. At the conclusion of the project, students will be prepared to lead, excel in project-based work and create value for small- and medium-sized businesses.<\/p>\n\n\n\n

\"Portrait
Doug Lepisto ’04<\/figcaption><\/figure><\/div>\n\n\n\n

The client this semester is construction and development firm AVB, which has asked students to look at growth strategies for its future. Students from Western and Kalamazoo College will work on teams in a competitive process throughout the spring 2023 semester, where faculty members will provide feedback and decide which strategies best address AVB\u2019s business question. At the end of the semester, the top teams will present to company leadership with a cash prize of $5,000 to be awarded to the winning team.<\/p>\n\n\n\n

Along the way, students will be mentored by executives, who are WMU alumni, from management consulting firms including McKinsey & Company, Bain & Company and others.<\/p>\n\n\n\n

From the beginning<\/strong><\/p>\n\n\n\n

The idea for this partnership first formed as Lepisto was watching a WMU football game and gazed across campus to see the Kalamazoo College stadium with a Hornets\u2019 game taking place at the same time. Lepisto, who is a graduate of Kalamazoo College, kept thinking about that parallel and began exploring the ways in which both institutions were similar: a focus on experiential learning, a commitment to the Kalamazoo community and a passion for social good in any industry or career.<\/p>\n\n\n\n

\u201cKalamazoo is an education city,\u201d Lepisto says. \u201cBy connecting WMU, Kalamazoo College, Sleeping Giant Capital and local businesses, our goal is to offer an unrivaled experience that is transformative and drives widespread benefit.\u201d    <\/p>\n\n\n\n

Lepisto\u2019s concept for the collaboration soon led him to MacMillan, and after lots of brainstorming together, they created the partnership that is being piloted this semester and likely expanded in the future.<\/p>\n\n\n\n

\u201cExperiential education has long been a defining feature of Kalamazoo College,\u201d says MacMillan.  \u201cAs educators, we constantly need to innovate these experiences to meet student needs. This unique collaboration with WMU and Sleeping Giant Capital provides real-world experience that builds leaders ready to hit the ground running when they graduate.\u201d <\/p>\n\n\n\n

Students will be participating in a docuseries, providing an insider\u2019s view of the project and what they are learning from the process and each other. Follow the story on Instagram<\/a>.<\/p>\n\n\n\n

About Kalamazoo College<\/strong><\/p>\n\n\n\n

Kalamazoo College, founded in 1833, is a nationally recognized residential liberal arts and sciences college located in Kalamazoo. The creator of the K-Plan<\/a><\/em>, Kalamazoo College provides an individualized education that integrates rigorous academics with life-changing experiential learning opportunities. For more information, visit kzoo.edu<\/a>.<\/p>\n\n\n\n

About Western Michigan University<\/strong><\/p>\n\n\n\n

Western Michigan University prepares students from around the globe for a life well lived. In an environment focused on well-being and holistic success, students thrive academically, emotionally and physically and go on to pursue their purpose, prosper in meaningful careers and make an impact on society. Founded in 1903, Western offers nearly 250 academic programs to nearly 18,000 students pursuing degrees through the doctoral level. The University’s focus on well-being supports holistic success, empowering students to craft a life of meaning and fulfillment. Nine of 10 Broncos get jobs quickly in their field in jobs they like. Learn more at wmich.edu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

K and WMU are embarking on a partnership that will allow students from both institutions to go outside the classroom to gain powerful experiences.<\/p>\n","protected":false},"author":147,"featured_media":18885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[233,3],"tags":[228,127,56,39],"post_formats":[],"class_list":["post-18880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-staff","category-news","tag-academics","tag-business","tag-economics","tag-faculty"],"yoast_head":"\r\nPartnership Benefits K, WMU Business Students - News and Events<\/title>\r\n<meta name=\"description\" content=\"K and WMU are embarking on a partnership that will allow students from both institutions to go outside the classroom to gain powerful experiences.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"K, WMU Partnership Provides Immersive Experience for Business Students\" \/>\r\n<meta property=\"og:description\" content=\"K and WMU are embarking on a partnership that will allow students from both institutions to go outside the classroom to gain powerful experiences.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/\" \/>\r\n<meta property=\"og:site_name\" content=\"News and Events\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KalamazooCollege\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-02-02T14:59:26+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-02-02T19:48:42+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.kzoo.edu\/news\/files\/2023\/02\/Amy-MacMillan.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"480\" \/>\r\n\t<meta property=\"og:image:height\" content=\"640\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Andy Brown\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:title\" content=\"K, WMU Partnership Provides Immersive Experience for Business Students\" \/>\r\n<meta name=\"twitter:creator\" content=\"@kcollege\" \/>\r\n<meta name=\"twitter:site\" content=\"@kcollege\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/\",\"url\":\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/\",\"name\":\"Partnership Benefits K, WMU Business Students - News and Events\",\"isPartOf\":{\"@id\":\"https:\/\/www.kzoo.edu\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kzoo.edu\/news\/files\/2023\/02\/Amy-MacMillan.jpg\",\"datePublished\":\"2023-02-02T14:59:26+00:00\",\"dateModified\":\"2023-02-02T19:48:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.kzoo.edu\/news\/#\/schema\/person\/8b54e37c984840c05e9ec797b6616166\"},\"description\":\"K and WMU are embarking on a partnership that will allow students from both institutions to go outside the classroom to gain powerful experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kzoo.edu\/news\/partnership-for-business-students\/#primaryimage\",\"url\":\"https:\/\/www.kzoo.edu\/news\/files\/2023\/02\/Amy-MacMillan.jpg\",\"contentUrl\":\"https:\/\/www.kzoo.edu\/news\/files\/2023\/02\/Amy-MacMillan.jpg\",\"width\":480,\"height\":640,\"caption\":\"L. 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