Whitney Waara ’97

Whitney is the new executive director of Land Information Access Association (LIAA), a Traverse City, Mich.-based nonprofit that works with communities across Michigan to improve civic engagement, with a focus on strengthening the cultural and natural resources that support resilient, sustainable communities. Whitney will oversee all LIAA’s programs, including community planning, development, and resource management; website and database development and IT support; geographic information system and mapping services; and LIAA’s UpNorth Media Center, which houses the public- and government-access television services for all of northwest Lower Michigan. Whitney joined LIAA after 10 years at the Corporation for Public Broadcasting in Washington, D.C., most recently as vice president of operations. Her professional expertise includes strategic planning, grants, project management, operations, and organizational development. She earned her MBA degree from Kent State University. Whitney now lives in Traverse City with her husband and three sons.